Sway: The Irresistible Pull of Irrational Behavior at WalMart.com

Sway: The Irresistible Pull of Irrational Behavior at WalMart.com

Sway: The Irresistible Pull of Irrational Behavior

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.