Books

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds.

McConnell and Brue's Economics: Principles, Problems, and Policies is the leading Principles of Economics textbook because it is innovative and teaches students in a clear, unbiased way.

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

Whether readers are overwhelmed by credit card debt or trying to prevent it altogether, this book has the answers.

For professional and individual investors, executives or business students, a unique atlas of what makes the markets move.

This bestselling sequel to Leadership Secrets of Attila the Hun goes beyond the first book's focus on individual leadership and applies Attila's wisdom and lessons to the challenges of leadership in organizations.

A Comprehensive Guide to All Aspects of Fixed Income Securities Fixed Income Securities, Second Edition sets the standard for a concise, complete explanation of the dynamics and opportunities inherent in today’ s fixed income marketplace.

This groundbreaking audiobook from the author of "5 Steps to Financial Freedom" investigates the complicated and perilous relationship women have with money.

A renowned trading educator reveals his proven forecasting methods for the Forex marketThe largest market in the world, Forex is the new wave of investing for individual and active traders.

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time.

Stickney/Brown/Wahlen is a balanced, flexible, and complete Financial Statement Analysis book that is written with the premise that students learn financial statement analysis most effectively by performing the analysis on actual companies.

Point and Figure charts are one of the great secrets of the Technical Analysis world.

The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business.

Candlesticks charts, although originating in Japan, now play an important role in technical analysis worldwide.

Completely revised and enhanced for the new 2007 exams, this book enables you to validate your experience and skills as an HR professional with the industry-standard PHR or SPHR certifications from the Human Resource Certification.

A model portfolio for dream returns Traditional income-generating investments are producing historically low returns.

Apply important legal concepts and skills you need to succeed Get educated, land a job, and start making money now!

Why aren't you using the ONLY book expressly written for your Intermediate/Advanced Corporate Finance course- This comprehensive text contains enough background material to refresh and reinforce earlier courses in corporate finance while still providing enough advanced material to stimulate the most.

I completely and totally remember what it's like graduating from college and having absolutely no clue what to do with my life.

Praise for Get Rich with Options No more excuses!

The perfect books for the true book lover, Penguins Great Ideas series features twelve more groundbreaking works by some of historys most prodigious thinkers.

Real estate investment strategies that put the gold in the golden years This accessible, easy-reference guide shows how to turn a retirement savings plan into a tool for generating major income.

Amy Joyner is an award-winning reporter for the News & Record in Greensboro, North Carolina, who has been covering e-commerce and entrepreneurship for many years.

Work more effectively and gauge your progress along the way!

Updated and enhanced, FRAUD EXAMINATION will help you learn to identify, detect, investigate, and prevent financial fraud.

This book is a study in the history of economic thought.

* Relationships between group theories and business goals (e.

In value investing, you cannot do better.

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

The bestselling author of "No Logo" argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for 50 years.