Twitter Power: How to Dominate Your Market One Tweet at a Time
Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. Companies are building a following, exercising teambuilding, branding themselves and their products and/or services, selling more, and demonstrating how the technology can become the ultimate help desk for providing excellent customer service.
In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages ("tweets") in order to build a brand, to implementing a successful blog strategy that is Twitter-driven. Included are case studies of some of Twitter's greatest success stories, which can be easily duplicated.
Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. Companies are building a following, exercising teambuilding, branding themselves and their products and/or services, selling more, and demonstrating how the technology can become the ultimate help desk for providing excellent customer service. In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages ( tweets ) in order to build a brand, to implementing a successful blog strategy that is Twitter-driven. Included are case studies of some of Twitter''s greatest success stories, which can be easily duplicated.
Less than 1" in thickness
Double-column format
Concordance
8 pages of color maps
Presentation and family record pages
Red Letter
1, 184 pp.
- Title: Twitter Power: How to Dominate Your Market One Tweet at a Time
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Author: Joel Comm
- ISBN-10: 0470458429
- ISBN-13: 9780470458426